U.S. consumers bought 625 million of the spit-roasted birds at supermarkets last year and the National Chicken Council estimates that more than 950 million rotisserie chickens will fly off those warming shelves and onto consumers’ plates this year. That’s almost three chickens per person!
With Rotisserie chicken stands sold out for months during COVID, it seems that the peak is largely driven by the fact that it’s an easy and convenient way to get a fast meal solution option on the table.
Sales of rotisserie chicken are soaring, and deli and food-service executives say that at least for the moment, the sky's the limit.
With busy, health-conscious consumers plucking up the chickens as fast as they come off the rotisserie, retailers are working hard to make the most of the strong demand.
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